A lot of eCommerce companies are struggling with how best to market to millennials because some of the tried and true traditional methods just are not producing the results they did in the past with other market segments. GenX is not the same as GenY. So what steps can we take to effectively target this group, and how can new services assist with it? Well, that just so happens to be something that I think a lot about. But first, let’s start out with some quick stats.